We launched on September 11th. That date meant something. A reclaim. A worldwide ROAR going out on a day the world needed love that wasn’t soft.
But we were honest with ourselves. The store was live — and the product pages needed work. So we set about doing it right. Eight premium shirts, each one built with full story, full arc, full intention. Each page deemed worthy before we moved on.
That process matters. Because the ROAR Family deserves more than a product listing. They deserve the story behind what they’re wearing.
Now we add a new tier.
The ROAR Family has been built one worthy page at a time. Browse the full Issue #1 lineup and find your frequency — every shirt carries the story.
Ready to start with the signal? Product 9 is live and waiting.
THE CL STILL WAILING RADIO BADGE TEE. $27. FRONT ONLY. FULL BRAND.
This isn’t a lesser shirt. This is the entry point — the door that was always supposed to be open.
The design pulls from vintage sound system culture. Rolling DJs. Jukebox energy. The era when music was physical, loud, and real. Rendered in full Rasta palette — red, black, green, gold — both frequencies at once. Riveted industrial design that contrasts intentionally, calls back to the great classic shirts, and lands XL on the front with nothing else needed.
The CL is here; The signal is live. RASTA LOVE INSIDE.
Watch the dial turn. The radio face transforms into the CL. The frequency was always there — now you can see it.
FOR THE FAM. ALWAYS.
At $27 the door to the ROAR Family should never be locked. You wear CL, you ARE CL. Real recognizes real across any room, any city, any continent. The nod is real.
Three colorways — White, Yellow, Black Heather. Unisex. Fast delivery.
This page is worthy. This shirt is ready. Grab yours today!
Shop the CL Still Wailing Radio Badge Tee →
One Love Is Not Soft. The ROAR Family is worldwide. 🦁🔴🟡🟢
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