ROAR FAMILY

One Love Is Not Soft: The Story of Issue #1
One Love Is Not Soft: The Story of Issue #1
From the first root to the final revelation: eight premium shirts tell the One Love Is Not Soft story. Four more designs carry its signal into the world. Explore all... Read more...
The Pegs Find A New Home. CL Lite-Brite Fisherman Beanie ~ PRODUCT 18 - marked worthy
The Pegs Find A New Home. CL Lite-Brite Fisherman Beanie ~ PRODUCT 18 - marked worthy
The Lite-Brite CL started on the sleeve of Shirt #5 and was always coming to the crown. The first design to cross products in Issue #1 — Red C, Gold... Read more...
The Signal Becomes The Plate. CL Heritage Plate Logo Distressed Dad Hat ~ PRODUCT 17 - marked worthy
The Signal Becomes The Plate. CL Heritage Plate Logo Distressed Dad Hat ~ PRODUCT 17 - marked worthy
Product 9 turned the dial. Product 17 rivets the signal to your crown. CL Heritage Plate distressed dad hat — Rasta gradient C, gold-green L, black and gold Lion, aged... Read more...
The Code Is Now Physical. CL Matrix Logo Dad Hat ~ PRODUCT 16 - marked worthy
The Code Is Now Physical. CL Matrix Logo Dad Hat ~ PRODUCT 16 - marked worthy
Product 12 declared Babylon must fall. Product 16 wears the code that breaks it. CL Matrix logo dad hat — cascading code, Lion seated sovereign, max-color embroidery. 8 colorways. The... Read more...
Wear The Crown. CL Cool Lion Snapback Hat ~ PRODUCT 15 - marked worthy
Wear The Crown. CL Cool Lion Snapback Hat ~ PRODUCT 15 - marked worthy
The Cool Lion — first appeared Shirt #6, got his shades on Shirt #7, made art on Product 11, on the crown in Product 14 — now rides the streetwear... Read more...
Shades On. Crown Up. CL Cool Lion Cuffed Beanie ~ PRODUCT 14 - marked worthy
Shades On. Crown Up. CL Cool Lion Cuffed Beanie ~ PRODUCT 14 - marked worthy
The Cool Lion — first appeared Shirt #6, got his shades on Shirt #7, made art on Product 11 — now on your crown. Rainbow mane. Shades on. 10 colorways.... Read more...
The Mark on Your Crown CL Classic Snapback ~ PRODUCT 13 - marked worthy
The Mark on Your Crown CL Classic Snapback ~ PRODUCT 13 - marked worthy
The CL logo was born in Shirt #1. It spread through 12 drops. Now it rises to the crown — stitched sovereign on the CL Classic Snapback. Red. Black. Green.... Read more...
The Ancient Knew. Babylon Never Did ~ PRODUCT 12 - marked worthy
The Ancient Knew. Babylon Never Did ~ PRODUCT 12 - marked worthy
Four $27 shirts. All front print. All for the fam. Product 12 is the bombshell that closes Issue #1 — ancient Egyptian frog deity Heqet seated in a Matrix cityscape,... Read more...
EBS ONE LION LOVE IS NOT SOFT ~ PRODUCT 11 - marked worthy
EBS ONE LION LOVE IS NOT SOFT ~ PRODUCT 11 - marked worthy
Shirt #7 hijacked the airwaves. Product 11 takes the two most electric pieces from that broadcast — the neon glitch CL and the Cool Lion in shades — and makes... Read more...
RED BLACK AND GREEN ~ PRODUCT 10 - marked worthy
RED BLACK AND GREEN ~ PRODUCT 10 - marked worthy
Product 10 goes deeper than the signal. The lies break apart. Africa remains. The Lion was always there. Red. Black. Green. Not evolution — revelation. DTG on the Gildan 5000... Read more...
The Signal Is Live ~ PRODUCT 9 - marked worthy
The Signal Is Live ~ PRODUCT 9 - marked worthy
The CL Still Wailing Radio Badge Tee is the entry point for the ROAR Family. $27, XL front print, full Rasta color. Sound system culture meets CL brand. The signal... Read more...
Behold, The Lion ~ PRODUCT 8 - marked worthy
Behold, The Lion ~ PRODUCT 8 - marked worthy
The final shirt of Conquering Lion Issue #1 has arrived. Revelation 5:5 in full — the scripture that started it all, now front and center. Eight shirts. One proclamation. Issue... Read more...
The Signal Has Been Hijacked ~ PRODUCT 7 - marked worthy
The Signal Has Been Hijacked ~ PRODUCT 7 - marked worthy
After the Conquering Lion made His Fantastic First Appearance in Shirt #6, the system couldn’t hold it. The airwaves broke. Shirt #7 is the broadcast nobody scheduled and everybody needed. Read more...
The Conquering Lion — Issue #1 First Appearance comic book tee front graphic. Lion crouching with double axe, ONE LOVE IS NOT SOFT starburst.
CL Fantastic First Appearance ~ PRODUCT 6 - marked worthy
The Conquering Lion steps into his full comic book identity. Shirt #6 — First Appearance — is live. $39, unisex, 11 colors, made on demand. The page turns. Read more...
Become as Little Children ~ PRODUCT 5 - marked worthy
Become as Little Children ~ PRODUCT 5 - marked worthy
Shirt #5 is live. The Lite-Brite unplugs. The matrix fragments. The stamp reassembles in Rasta fire. Same Lion. Same ROAR. Whole different frequency. One Love Is Not Soft. 🦁✨ Read more...
BEHOLD, THE LION IS HUR! ~ PRODUCT 4 - marked worthy
BEHOLD, THE LION IS HUR! ~ PRODUCT 4 - marked worthy
Shirt #4 is live. The man with the binoculars sees the Conquering Lion of the Tribe of Judah manifesting in real time. WORLDWIDE ROAR TAKEOVER. This is not a test.... Read more...
The Lioness Knows Is Fully Live ~ PRODUCT 3 - marked worthy
The Lioness Knows Is Fully Live ~ PRODUCT 3 - marked worthy
The Lioness has arrived. New photos, a new video, and a price drop from $65 to $42 — because the ROAR Family is the campaign. The only women’s shirt in... Read more...
“If the Root Be Holy, So Are the Branches” ~ PRODUCT 2 - marked worthy
“If the Root Be Holy, So Are the Branches” ~ PRODUCT 2 - marked worthy
Shirt #1 planted the root. Shirt #2 is what a holy root produces — branches, leaves, and life spreading in every direction. The Lion Roars allover print tee is here:... Read more...
Conquering Lion comic-style graphic — lion slashing through the page with text PRICES SLASHED! HERE'S WHY!
We are SLASHING Our Prices ~ The ROAR is the REASON!
We built our pricing the way the data told us to — then we realized the ROAR Family is worth more than any marketing budget. Prices are dropping product by... Read more...
Conquering Lion Issue #1 — One Love Is Not Soft tree design on black, three glowing eyes in red gold and green, mantra carved into branches and roots
WE HURD U = ISSUE 1 ~ PRODUCT 1 - marked worthy
Issue #1 is here and it's right. Bold art on premium black fabric — a face grown from a tree, three eyes burning red, gold, and green, the mantra carved... Read more...
We Heard You. We're Making It Right.
We Heard You. We're Making It Right.
We launched on 9-11 with purpose — but our product pages weren't ready. We heard the ROAR Family and we're fixing it, one page at a time. Blog posts coming... Read more...
Conquering Lion Is Here ~ Welcome to Issue #1 ~ One Love Is Not Soft
Conquering Lion Is Here ~ Welcome to Issue #1 ~ One Love Is Not Soft
The Conquering Lion has been biding HIS time. Now He re-emerges — spreading Worldwide Love to every corner of the earth, chanting down Babylon one last time. Issue #1 is... Read more...