We launched on September 11th. Eight premium shirts followed — each one built with full story, full arc, full intention.
Product 9 sent the signal. Product 10 put the root in. Product 11 is where the broadcast breaks down — and the art remains.
SHIRT #7 HIJACKED THE AIRWAVES.
Front. Back. Sleeve. Three elements. The full Emergency Broadcast System takeover — every frequency, every screen, One Love Is Not Soft. You couldn’t change the channel.
Read the full story: The Signal Has Been Hijacked — Shirt #7
But when the broadcast breaks down — what’s left? 2 more. Then, ISSUE #1 complete.
The two most electric pieces. The glitch CL roaring through the letters. The Cool Lion in shades, zoomed, cropped, lenses reading the message. Stripped from the full transmission and molded onto one clean front — abstract, artsy, unmistakable.
No back. No sleeve. Just the art. The print is everything.
THE CL NEON GLITCH x COOL LION TEE. $27. FRONT ONLY. PURE ART.
Top: The CL EBS monogram at maximum voltage — electric green, purple, hot pink, the Lion roaring out of the C with a full neon mane, letters glitching like a signal that refuses to be contained.
Bottom: The Cool Lion. Zoomed in. Cropped abstract. Neon sunset — pink and orange mane, shades on, lenses reading One Love Is Not Soft. Editorial. Funky. Unmistakable.
Two frequencies. One broadcast. The ROAR Army spots it from across the room.
Shop the CL Neon Glitch x Cool Lion Tee →
THE BLANK IS THE CHOICE.
When the print is the art, the blank has to disappear. That’s why we chose the Gildan 64000 SoftStyle — ring-spun cotton so soft and light it gets completely out of the way. No stiffness, no bulk, no distraction. Every blank we pick is intentional. This one lets the art speak.
THREE DOORS. ALL $27. ALL FOR THE FAM.
This is the third in the $27 series — three different doors into the ROAR Family, all at the same price because the door was never supposed to be locked.
The Signal — Product 9: CL Still Wailing Radio Badge Tee — sound system energy, vintage frequency, playful and loud. Read the story →
The Root — Product 10: CL Red Black and Green Logo Classic Tee — African colors, DTG goes into the fiber, hardcore and foundational. Read the story →
The Art — Product 11: CL Neon Glitch x Cool Lion Tee — the EBS universe distilled to front-only pure art. Six electric colorways. The SoftStyle disappears. The print is everything.
Signal. Root. Art. Three ways to wear the frequency. All worthy. All $27.
Shop the CL Neon Glitch x Cool Lion Tee →
One Love Is Not Soft. The ROAR Family is worldwide. 🦁🔴🟡🟢
0 comments