ISSUE #1
ONE LOVE is NOT SOFT!
ROAR FAMILY
One Love Is Not Soft: The Story of Issue #1
From the first root to the final revelation: eight premium shirts tell the One Love Is Not Soft story. Four more designs carry its signal into the world. Explore all...
One Love Is Not Soft: The Story of Issue #1
One Love Is Not Soft: The Story of Issue #1
|Conquering Lion
The Pegs Find A New Home. CL Lite-Brite Fisherman Beanie ~ PRODUCT 18 - marked worthy
The Lite-Brite CL started on the sleeve of Shirt #5 and was always coming to the crown. The first design to cross products in Issue #1 — Red C, Gold...
The Pegs Find A New Home. CL Lite-Brite Fisherman Beanie ~ PRODUCT 18 - marked worthy
The Pegs Find A New Home. CL Lite-Brite Fisherman Beanie ~ PRODUCT 18 - marked worthy
|Conquering Lion
The Signal Becomes The Plate. CL Heritage Plate Logo Distressed Dad Hat ~ PRODUCT 17 - marked worthy
Product 9 turned the dial. Product 17 rivets the signal to your crown. CL Heritage Plate distressed dad hat — Rasta gradient C, gold-green L, black and gold Lion, aged...
The Signal Becomes The Plate. CL Heritage Plate Logo Distressed Dad Hat ~ PRODUCT 17 - marked worthy
The Signal Becomes The Plate. CL Heritage Plate Logo Distressed Dad Hat ~ PRODUCT 17 - marked worthy
|Conquering Lion
The Code Is Now Physical. CL Matrix Logo Dad Hat ~ PRODUCT 16 - marked worthy
Product 12 declared Babylon must fall. Product 16 wears the code that breaks it. CL Matrix logo dad hat — cascading code, Lion seated sovereign, max-color embroidery. 8 colorways. The...
The Code Is Now Physical. CL Matrix Logo Dad Hat ~ PRODUCT 16 - marked worthy
The Code Is Now Physical. CL Matrix Logo Dad Hat ~ PRODUCT 16 - marked worthy
|Conquering Lion
Wear The Crown. CL Cool Lion Snapback Hat ~ PRODUCT 15 - marked worthy
The Cool Lion — first appeared Shirt #6, got his shades on Shirt #7, made art on Product 11, on the crown in Product 14 — now rides the streetwear...
Wear The Crown. CL Cool Lion Snapback Hat ~ PRODUCT 15 - marked worthy
Wear The Crown. CL Cool Lion Snapback Hat ~ PRODUCT 15 - marked worthy
|Conquering Lion
Shades On. Crown Up. CL Cool Lion Cuffed Beanie ~ PRODUCT 14 - marked worthy
The Cool Lion — first appeared Shirt #6, got his shades on Shirt #7, made art on Product 11 — now on your crown. Rainbow mane. Shades on. 10 colorways....
Shades On. Crown Up. CL Cool Lion Cuffed Beanie ~ PRODUCT 14 - marked worthy
Shades On. Crown Up. CL Cool Lion Cuffed Beanie ~ PRODUCT 14 - marked worthy
|Conquering Lion
The Mark on Your Crown CL Classic Snapback ~ PRODUCT 13 - marked worthy
The CL logo was born in Shirt #1. It spread through 12 drops. Now it rises to the crown — stitched sovereign on the CL Classic Snapback. Red. Black. Green....
The Mark on Your Crown CL Classic Snapback ~ PRODUCT 13 - marked worthy
The Mark on Your Crown CL Classic Snapback ~ PRODUCT 13 - marked worthy
|Conquering Lion
The Ancient Knew. Babylon Never Did ~ PRODUCT 12 - marked worthy
Four $27 shirts. All front print. All for the fam. Product 12 is the bombshell that closes Issue #1 — ancient Egyptian frog deity Heqet seated in a Matrix cityscape,...
The Ancient Knew. Babylon Never Did ~ PRODUCT 12 - marked worthy
The Ancient Knew. Babylon Never Did ~ PRODUCT 12 - marked worthy
|Conquering Lion
EBS ONE LION LOVE IS NOT SOFT ~ PRODUCT 11 - marked worthy
Shirt #7 hijacked the airwaves. Product 11 takes the two most electric pieces from that broadcast — the neon glitch CL and the Cool Lion in shades — and makes...
EBS ONE LION LOVE IS NOT SOFT ~ PRODUCT 11 - marked worthy
EBS ONE LION LOVE IS NOT SOFT ~ PRODUCT 11 - marked worthy
|Conquering Lion
RED BLACK AND GREEN ~ PRODUCT 10 - marked worthy
Product 10 goes deeper than the signal. The lies break apart. Africa remains. The Lion was always there. Red. Black. Green. Not evolution — revelation. DTG on the Gildan 5000...
RED BLACK AND GREEN ~ PRODUCT 10 - marked worthy
RED BLACK AND GREEN ~ PRODUCT 10 - marked worthy
|Conquering Lion