GET THE CL HERITAGE PLATE DAD HAT NOW →
The radio was always broadcasting.
You just couldn’t see the signal.
Product 9 — the CL Still Wailing Radio Badge Tee turned the dial. Vintage sound system energy. Jukebox frequency. Riveted industrial design in full Rasta palette. Rasta Love Inside. The signal was always live — now you could see it on a shirt for $27, the door to the ROAR Family wide open.
Product 17 takes that same signal and rivets it to your crown. Permanently.
Read the full Product 9 story →
Shop the CL Heritage Plate Dad Hat →
THE VIDEO. 10 SECONDS. THE SIGNAL BECOMES THE PLATE.
It starts with the source. The Product 9 jukebox — full Rasta signal broadcasting. One Love Is Not Soft. Rasta Love Inside. The TURN dial live and ready.
Then the dial turns.
Red. Gold. Green. A rainbow wash floods the frame — the jukebox dissolving into pure frequency.
And out of that frequency: the CL Heritage Plate. Riveted. Sovereign. The signal made permanent on your crown.
The broadcast didn’t stop. It just found a new home.
Wear the plate. Carry the signal.
NOT A LOGO. A PLATE.
Look at it. The C sweeping red to green. The L dropping gold to deep forest. The Conquering Lion — black and gold, seated, sovereign — riveted between them like it was cast from something ancient. Aged edges. Distressed paint. Four rivets holding it all together like sacred signage.
This is not embroidery pretending to be a logo. This is the CL Heritage Plate — a badge that looks like it was pulled off a locomotive, a cathedral door, a monument that’s been standing for a hundred years. On a distressed dad hat built to match that energy perfectly.
One Love Is Not Soft. And this hat has receipts. 🔴🟡🟢
THE SIGNAL MADE PERMANENT.
Product 9 put the signal on a shirt. $27. The door to the ROAR Family wide open. Real recognizes real — across any room, any city, any continent.
The Heritage Plate hat takes that same frequency and rivets it to your crown. You don’t turn the signal off when you take the shirt off. You wear the plate. Every day. The badge of the ROAR Family, built like it was meant to last a hundred years.
Someone spots the CL Heritage Plate and stops. Looks. Knows. That’s the nod. That’s the family. 🦁
THE DESIGN.
Rasta red-to-green C. Gold-to-forest green L. Black and gold Lion seated sovereign between the letters. Four aged brass rivets. Distressed paint. Aged edges. Heritage character baked into every stitch.
Three colorways. Navy. Charcoal Grey. Khaki. Every one a different frequency. Same signal.
Shop the CL Heritage Plate Dad Hat →
THE FULL ISSUE #1 LINEUP.
The plate is the badge. The shirts built the signal. Every piece connects.
Shirt #1 — The Root — Read the story →
Shirt #2 — The Branches — Read the story →
Shirt #3 — The Lioness — Read the story →
Shirt #4 — Behold, The Lion Is HUR! — Read the story →
Shirt #5 — Become as Little Children — Read the story →
Shirt #6 — Fantastic First Appearance — Read the story →
Shirt #7 — The Signal Has Been Hijacked — Read the story →
Shirt #8 — Behold, The Lion — Read the story →
Product 9 — The Signal — Read the story →
Product 10 — The Root — Read the story →
Product 11 — The Art — Read the story →
Product 12 — The Break — Read the story →
Product 13 — The Crown — Read the story →
Product 14 — The Crown For Everybody — Read the story →
Product 15 — The Streetwear Crown — Read the story →
Product 16 — The Code — Read the story →
The Signal Becomes The Plate. One Love Is Not Soft. 🦁🔴🟡🟢
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